I was going to buy an Android phone as my first smart phone some years ago, but realized that if I wanted to have a ”top of the line” model (to not have to switch in some years) as well as a phone with small form factor I had to go with an iPhone. Ok, there were smaller Android phones too, but they were equipped with slow processors and low screen resolution.
Since then I have stayed with Apple (iPhone, iPad, Macbook, Apple watch & Apple TV). It has always been very well integrated which I like.
/Erik