Normal
For those who are first-time cruisers, it should seem like "just the way they do it." For those who have cruised before, but it will be the first on Celebrity, they are hoping it will make those people feel more special. For those who've been on Celebrity before, It's supposed to be perceived as "enhancements". This is an attempt by Celebrity to differentiate themselves from other lines, and to be perceived as more of a "premium line" which is what they have billed themselves to be. I'll be experiencing the rebranding for our first time on Galaxy next month, and I'm curious about how it will affect our perceptions of a line we already really enjoy (Celebrity is our prefered cruise line). From the descriptives, I've not seen anything that would make me justify spending more for a Celebrity cruise, but we shall see, as the proof of the taste is in the pudding.paul
For those who are first-time cruisers, it should seem like "just the way they do it." For those who have cruised before, but it will be the first on Celebrity, they are hoping it will make those people feel more special. For those who've been on Celebrity before, It's supposed to be perceived as "enhancements".
This is an attempt by Celebrity to differentiate themselves from other lines, and to be perceived as more of a "premium line" which is what they have billed themselves to be. I'll be experiencing the rebranding for our first time on Galaxy next month, and I'm curious about how it will affect our perceptions of a line we already really enjoy (Celebrity is our prefered cruise line). From the descriptives, I've not seen anything that would make me justify spending more for a Celebrity cruise, but we shall see, as the proof of the taste is in the pudding.
paul
