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We were recently in Costa Maya on the Veendam and booked a private shore excursion called the Costa Maya Beach Break. For $5 we took a an air conditioned bus into town and then a 5 minute stroll to the south end of the town of Mahahual to a private beach area. For $25 per adult ($15 for children 12 & under), you get full use of the beach including your own table, beach umbrella and lounge chairs. You get full access to their open bar all day long, as well as access to their restaurant and kayak rentals and beach massages are available. If you wish, you can leave for some shopping in town and then return at your leisure. I brought my snorkel gear and had a great time swimming out to the reef where the snorkeling was excellant. This is one of the best shore tour values I've experienced in my 22 cruises. I believe the name of the tour operator is Island Marketing, but I'm sure you can easily find it with any search engine. In any event, have a great time in Costa Maya!